Lead Generation 101: How to Drive Real Growth

Lead generation—often called Lead Gen—is all about attracting the right customers to your business so they reach out to you. Imagine your phone ringing or emails coming in from people who already know they need your services. No more cold calls, just warm leads ready to work with you.

Too good to be true? Not at all. With a few simple steps, you can set up a lead generation process that leverages today’s digital tools. Here’s how.

Step 1: Build an Accessible, Mobile-Friendly Website
Ask yourself:
- Is your website mobile-friendly and easy to navigate?
- Can visitors quickly grasp the services you provide?
- Do your social media channels align with your website?

If you’re checking “yes” to most of these, you’re off to a great start! Now, let’s dive into driving quality traffic and converting leads.

Step 2: Create Easy Contact Points
Make it simple for potential customers to reach out with clear Calls to Action (CTAs) like “Contact us for a free quote” or “Schedule a site inspection.” When visitors understand how you can help, they’re more likely to take action—and your contact forms should make that easy.

Step 3: Drive Website Traffic
To attract customers, they need to find you first. Here’s how:
- Social Media: Post consistently on Instagram, Facebook, and LinkedIn. Tailor posts to your target audience and guide them back to your website.
- Landing Pages: Direct visitors to specific landing pages for their interests.
- SEO: Rank higher in Google searches by optimizing for relevant keywords.
- Partnerships: Build connections with businesses that can send customers your way—a quality referral is priceless.

Real Results with The Makeover Group
At The Makeover Group, we applied these practices with TYPIQO, one of our portfolio companies. Here’s what we achieved:

1. Leads grew from 2 to 40 per month.
2. Monthly orders increased from 50 to 500.
3. Monthly revenue jumped from 4 to 5 figures.

Ready to optimize your lead generation? Book a free consult with us today—let’s transform your business together!