Boring Traditional Business vs StartUp…it’s not a competition!
Why Boring Businesses Are the Smartest Investment You Can Make.
10/29/20241 min read
When starting a business, the age-old debate emerges: Startups vs. Boring Businesses. Spoiler alert—it’s not really a competition. The real question is: Do you want to take on all the risk and effort or go for a big upside with less hassle? Let’s break it down.
The Allure of Startups
Startups are thrilling—no doubt about it. But here’s the reality check: only 2-5% survive their first year. With no customer base, no revenue, and no product-market fit, you’re starting from zero on a high-risk journey. The rewards can be immense, but it’s a challenging road filled with uncertainties.
The Appeal of "Boring" Businesses
Now, let’s talk Boring Businesses—the handyman services, dry cleaners, or pest control companies often run by Baby Boomers for decades. These businesses come with loyal customers, consistent revenue, and profitability. The catch? Many are outdated, inefficient, and lack modern marketing or tech. They’re practically golden opportunities waiting for a revamp.
Thousands of these businesses, lacking succession plans, are at risk of closing. But with a few simple changes, you could transform one of these businesses into a thriving venture.
Imagine implementing:
- A simple website
- SEO for visibility
- Streamlined customer inquiries to convert leads into sales
Just like that, you’re generating inbound leads, driving revenue growth, and building a strong online presence.
Why The Makeover Group?
At The Makeover Group, we’re here to unlock the potential of these overlooked businesses. Our mission? Help Baby Boomer owners transition smoothly while you take on a low-risk, high-reward venture.
Ready to learn more? Let’s discuss how we can set you up for success.
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